The legacy:
There were to be no further supplements. Instead, the Sandie Shaw Supplement would rank over the next two decades as an evolutionary dead end. In its quest for rating winners, television retreated to the variety show format, and the Evelyn Taylor signings who turned out to be two of light entertainment's television stalwarts were Val Doonican and Larry Grayson. Incredibly for an era marked by the awakening of sexual politics, television would serve up not the subtle camp undertones of Gary Cockrell's choreography, but Grayson's tired music hall stereotype.
None of this depressing future seemed obvious at the time. As the show aired, Sandie embarked on yet another year that would see her perform as far afield as South America and South Africa. She had a burgeoning fashion market to divert her, and offers of big-money cabaret poured in from casinos in Monte Carlo, Cannes and Beirut, not to mention lucrative private appearances for such luminaries as the Shah of Iran.
Yet within three years, the unstoppable variety trend forced Sandie to showcase her singles on the Golden Shot and perform music hall routines on the Good Old Days. Dropping out of public view in the 1970s at least spared Sandie the ignominy of appearing as a Morecambe and Wise stooge.
The supplements deserved to be preserved for posterity. Sandie had been aware quite how advanced it was, and Bill Cotton had given her the entire series on film. At some point, Sandie took the film to the BBC and asked them to put the film onto videotape for her; the BBC refused, confiscated the film and promptly wiped it. Just two supplements have survived, although the sonic legacy of the remaining four lives on in the form of bootlegged audio recordings that fans pass among themselves free of charge.
The show's format finally came of age with music channels such as MTV. Nowadays we take for granted the then revolutionary intimate sketch format that crossed boundaries such as those between rock and pop or black and white. It is second nature to load an iPod or a minidisc with anything from Andy Williams loungecore to Led Zeppelin, or Britpop through trance. We consume our music with minimal interference at a relentless pace, mixing live performance and archive material along the way. And the interface between music and journalism is now old hat.
All of which leaves just two questions: why were no further supplements made to develop the idea – perhaps a colour supplement – and what has been the supplements’ legacy to music on television today?
"We did not repeat the experience of making The Sandie Shaw Supplement for fear of doing each other permanent damage!" jokes Sandie today. "I decided I had had enough of dressing up and wanted to get back to music, which I did by making the album ‘Reviewing The Situation’.
"Sadly, the director Mel Cornish died soon after of throat cancer. Evie? Well she just carried on business as usual. Later, in the Eighties Jeff went on to mastermind the format of the fashion series ‘The Clothes Show’ for the BBC. I am still in touch with Bill Cotton – his daughter Jane is a very good friend of mine."
And is there a legacy from the series? "I don’t see much evidence in TV programmes nowadays of any influence from the Sandie Shaw Supplement, same old unimaginative formats. But I can see how video promos grew from these ideas of presenting music."
To read some archive newspaper clippings regarding the
Sandie Shaw Supplement, please visit this
page in the features
section of the fans' lounge.