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  Feature from Your Life magazine 6 August 2001

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A star at 16, she now advises other youngsters on how to cope with fame. At the age of 54 Sandie Shaw is finally herself.

 

Change is a key word in Sandie Shaw's life. From early success as one of the stable of Sixties songbirds, she's successfully reinvented herself as a psychotherapist. But she's not stopping there. Change, she says, is more about unpeeling layers than assuming new guises. "I'm just becoming more me - I'm turning into Sandra Goodrich, the person I was."

Sandra Goodrich was born 54 years ago in Dagenham, Essex, the much treasured only child on Rose and Pat, and at 16 was discovered by Adam Faith. Famously barefoot she went on to win the 1967 Eurovision Song Contest with Puppet On A String. A series of hits and three marriages followed - the first to fashion designer Jeff Banks produced a daughter, Grace. Sandie then retired from public life, returning only in 1983 to perform with The Smiths.

Today, posing for photographs in a North London studio, Sandie's in a jovial, relaxed mood, although she's never comfortable being the centre of attention. "I don't like talking about myself because I know about myself. I want to find out about everyone else," she says. She hates re-treading old ground and avoids playing "the celeb!" Unless enticed on to chat shows by fans such as Graham Norton. But while she may dislike the celebrity tag, she' still every bit a star. With her long flawless legs and straight dark hair, she has the same style and polished edge she always had, without ever trying very hard.


She resists exercise but doesn't fool guilty, reasoning that "thankfully I'm not the dumpy middle-aged type". Being tall means she can look good in most things and she's philosophical about the ageing process. "My face is wearing a bit but it's okay. I've always been extremely unconfident about the way I look and hate being judged by it.

"To be a singer today, even if you're young, you need botox all over your face and silicone in your breasts. That's not freedom. If this is how feminism ended up, then it's a huge disappointment to me."
Normally on a day like this she'd be looking after clients at the Arts Clinic, a thriving Harley Street psychotherapy practice she runs with her business partner and husband Tony Bedford. She guards his privacy fiercely and prefers not to talk about their relationship - though she smiles like a Cheshire cat when she refers to him.
The man himself has come along to the photo session to give Sandie some moral support. Laid-back and even-tempered, he keeps well out of things but is there at the crack of a whip when she needs advice.
"Tony!" she yells. "Toneeeee!" He lopes off to give his opinion on a mauve frockcoat Sandie is trying on. Panic over, he returns to the table in the kitchen next to the model room and lights a cheroot, on call for the next summons.

"She's been good today," he confides. "She must like you all. You'd know if she didn't!"
Clearly the partnership is a chalk-and-cheese affair that works. He - urbane, relaxed, easy-going; she - nervous, shy and strung like a whippet. He's her calming influence and voice of normality. She's - well, his mate, He thinks the world of her. They've know each other for 40 years, Tony lets on. Old friends…

The Arts Clinic offers counselling and psychotherapy for people working in the creative industries, helping them with anything from writer's block to drug and alcohol addiction.

"Fame is a double -edged sword and people don't know the pitfalls, "Sandie says. Yet, worryingly, people crave fame more then ever.

"There's this feeling today that you're not real unless you're seen on TV, so we have all these Big Brother-type reality TV shows."

While Sandie feels this kind of instant fame isn't dangerous in itself, the loss of it can be quite devastating. "It's to do with a loss of sense of self. People who appear on this kind of programme think that as long as they're held in people's minds they'll be forever there. The trouble is they don't have talent, they didn't win a war or make a movie; they're just famous for having lived their life in front of everyone else."

Even as a kid she was interested in what makes people tick. "I like to poke my nose into other people's business - invited, of course!" she says. "People with big lives and big problems get referred to me because I'm used to those kind of scenarios, but I like working with young people too because you can achieve a lot of change when you're young."

She's been a Buddhist for 23 years, which she says helps her work. "I have sensitive antennae and pick up a lot of information unconsciously. Buddhism helps."

She started practising around the time of what she now calls "the dark ages". The lonely and isolating period of her life when her 10-year marriage to Jeff Banks was collapsing and she ceased to function effectively. Part of her recovery was to take action. "So I got a job as a waitress and loved doing something ordinary for once."
She claims that if she'd had psychotherapy then she'd have coped much better. "I would never have retired after Gracie was born - I'd have been able to manage that transition. I would also have been able to manage having made a bad choice in marriage and I'd have handled my finances so much better."
She still winces thinking of her naivety. "Powerful men are dead sexy and attractive to women but often they also want to control you. In fact the most powerful men are the ones who don't want to control you, who want you to be yourself.

"I love men. I think they're gorgeous," she laughs, adding facetiously: "You'd have thought I'd have cured myself of that by now." On a more serious note her experience of three marriages has taught her that, "You can only really like men if you've hot high self-esteem."

She's disarmingly candid about herself. If she hasn't always been understood, it's because her humour is subtle and is often gently taking the mickey. She's often been accused of taking herself too seriously, "but it's because I'm passionate and people mistake that for being earnest…"

Right now everything in her life is going well. Her business is thriving, her third marriage as "ideal" as it could be, and last birthday she found a way of dealing with the mounting years. Instead of having it thrust down her throat by hearing it on the radio and seeing it in the papers, she made a big splash of it on her website and got hundreds of e-mails from all over the world wishing her Happy Birthday. She loves hearing from people and is happy to give out her website address "her communication with the world" - at www.sandieshaw.com

When I ask Sandie what was the most pivotal moment in her life, she looks flummoxed. Then she says: "Every day is pivotal. Life is never dull and, if it is, I change it."

Marina Cantacuzino


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